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Embracing uniqueness to move beyond dessert
SVZ

The Challenge:

Change the perception in the marketplace and media landscape of SVZ as a vegetable ingredients supplier as well as a fruit ingredients manufacturer.

Our Insight:

SVZ was well known in the food industry as a fruit ingredient supplier, but less so for its vegetable portfolio. Vegetable ingredients are showing great potential in the food industry and manufacturers are increasingly looking at vegetables to create healthier options and innovative flavours.

Our Response

BDB developed an integrated marketing communications campaign which included:

  • PR campaign targeting EMEA and Asia
  • E-shots to SVZ database
  • Postcard series
  • Social media
  • Exhibition support, including media relations and stand design
  • Website copywriting
  • SEO

The Results:

  • Opportunities to see the SVZ name were over one million
  • Weighted advertising value of 7.5 times PR spend
  • Creation of postcard series, and e-shots to engage with customers and prospects
  • Consistent key messages communicated throughout European press
  • 19% increase in trade media awareness

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